Alt Summit, Amazing Moment #3: Erin Loechner

by Whitney on January 29, 2013

A few weeks ago, Erin Loechner of Design for Mankind tweeted that she needed a new planner/agenda. I’m forever grateful to Kory Woodward, who suggested the Day Designer to Erin. In case you don’t read Design for Mankind, let me give you the 411: it’s awesome. Thoughtful, informative, and purposeful. On top of that awesome sauce, it’s about design, and the best kind of design asking the best question: how can design change the world?

Just to add one more layer of incredible: turns out all that thoughtfulness is completely authentic to Erin. She’s a beautiful heart, sincerely kind, and adorable.

So, of course, when I found out she was speaking at Alt Summit, I arranged to go to her talk. She ended up speaking early one morning, so I was dashing around the room to get ready. The topic was “How To Organize Your Life Online”, and one thing you may not know about me is that I love organizing almost as much as I love starting projects. I was so looking forward to getting suggestions from someone who has effectively started things and gained recognition for them.

The talk was packed with excellent suggestions. I took good notes, starred a few lines to remind me to go back and implement more, checked Twitter, checked Instagram, rinsed, and repeated. And then suddenly, Erin says, “Is Whitney English here?”


OMG.OMG.OMG. You know those moments when the teacher calls on you? And everyone turns around and looks at you? And you’re not sure why? Your heart drops to the pit of your stomach. You turn three shades of red just because everyone’s staring at you, and you start to freak out about the food in your teeth or if your hair is sticking out in five different directions?

And it was at about that point that I realized that the slide in the front of the room said “The Day Designer” on it.


Ya’ll, I cried. Seriously. My eyes filled with tears. If everyone hadn’t been looking at me, I might have let out a little sob. Her recommendation was generous, but it was the underlying message: she blogs about ways to make the world better through design. Design with purpose. That’s the whole backbone of the Day Designer.

Here’s a word of encouragement for all the other creative entrepreneurs out there: do you ever get tired of throwing ideas out there? Brainstorming to see if something works? Do you get tired of trying to make things stick? Keep trying. Keep pushing on those doors, seeing if they will open. If they slam shut, move onto the next door. But whatever you do, don’t give up. Eventually, a door will swing wide open, and there will be a yellow brick road, paved with signs and endorsements and support from the world around you.

For me, Erin’s recommendation of the Day Designer last Friday morning was one of those signs: I’m on the right path. I’ve got to keep going.

If you want the notes on Erin’s talk, she posted them here. There are some great tips and suggestions and I’m going to be implementing a few of the apps she suggested as well! If you’ve just stumbled on my blog and would like to know more about the Day Designer, or purchase one, you can find it in the Etsy shop. Also, for those who have asked, we were able to get a short run of dated 2013 Day Designers, that will ship by February 7th!

{ 12 comments… read them below or add one }

Kory Woodard January 29, 2013 at 2:12 pm

Oooh, I love so much that she shared it to everyone that was there. Your planner is seriously so great, Whitney! You really deserve the attention that it’s (and you!) getting. :)


erin loechner January 29, 2013 at 3:05 pm

Oh, you really are the sweetest. I’m so thrilled Kory recommended your planner to me, and I know how hard it must have been to send it out into the world. Bravo to you, sweet Whitney! So happy to have met you! :)


Sara Moore January 29, 2013 at 7:11 pm

Whitney, that’s so awesome! Congrats!


Liz Rotz January 29, 2013 at 8:22 pm

Congratulations, that is so amazing about your planners! I’m so excited for the dated planners! I just placed my order on etsy! Thanks so much!


traci zeller January 30, 2013 at 12:37 am

The Day Designer is just that awesome! Congratulations on well-deserved recognition!


Kate January 30, 2013 at 2:25 am

That is so awesome, Whitney! I kinda got goosebumps reading this. So cool that she called you out in the middle of her session!


Rachel January 30, 2013 at 4:25 am

I love seeing people I love get recognized for their awesomeness. Well-deserved, my friend. Well-deserved.


Laura January 30, 2013 at 3:14 pm

That was such a beautiful moment! I was sitting just behind you & couldn’t help but giggle when she apologized profusely for calling you out. Haha, so cute. Congratulations on such an amazing endorsement! I must admit, I wrote it down, underlined it, & immediately looked it up when I got home. :)


Gaby [The Vault Files] January 30, 2013 at 3:33 pm

That is amazing! And well deserved, your work is beautiful and smart!


anastasia January 31, 2013 at 6:51 am

oh that is so cool – its great to be called out like that and well done for your product making such a difference!!!


melanie mauer January 31, 2013 at 8:53 pm

i love seeing alt thru your eyes – just as wonderful as i imagined :) you are a gem of magnificent proportions! xoxo


Macy March 9, 2013 at 4:57 pm

I was there that morning, and your face was priceless, and everyone in the room was absolutely delighted for you. Well done!!


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