We have been so excited about the brand package we are building for the National Stationery Show this coming May. We are collaborating with some amazing designers, and I’m so proud of the awesome staff at the Whitney English Company headquarters to help back them up.
When we embarked on our new adventure, we needed to create an umbrella company that would host the brands, and not compete with them. I wanted to keep designing personally for the “Whitney English” brand, but knew that at some point in time, it would get confusing for “Whitney English” to be the fulfillment company AND the brand. It was time to debut an “umbrella brand” that would allow each designer’s brand to flourish independently.
Enter English Paper Company. While the company, in a legal sense, has existed for a while now, it needed a brand name and face. On that note, I am proud to debut this piece of collateral. English Paper Company now has a logo (the monogram, ever a favorite of mine), look and feel.
We are looking forward to bringing you some designer profiles and sneak peeks from the designers under the English Paper Company family of brands. Of course, you know about Sara Hicks Malone from Hicks Paper Goods, and Whitney English, but you aren’t going to believe the amazing stuff that our new designers are cranking out. We have so much more to tell you, so stay tuned!