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  1. There you go reading my mind again! I spent the day playing with my logo… even though I promised I would work on my “core” first. Then just before bed I thought, “I’m going to see if Whitney’s blogged anything new today…” Bam! Just the reminder I needed. My logo isn’t what needs work (ok my logo needs a little work) *I* need work. Inside out. I need to figure out who I am at my core. Authentically. The rest will follow.

    Thank you again and again!

  2. I adore this! We work with small businesses and to assist them in building their brand and a lot of times, they don’t understand that re-branding (or debranding) starts from the core structure. Businesses think it’s odd that we want to spend some time with them while they work but we get to know our clients so much better by understanding where they have been and where they want to go. Changing logos isn’t always the answer and I wish more creatives chatted about how much internal work it takes to really re-establish an already established brand.

  3. Whitney, thank you SO much for this post. This is my first time to really visit/read your blog and I’m in love! I am currently going through this EXACT dilemma and I think that you hit the nail on the head. I was on to the same thing. I have a start-up, a blog AND do custom illustrations. All are completely different industries styles, customers and I felt I needed really different branding for all of them AND for myself…but I realizing (and you helped me validate) that less can be more. Thank you so much and look forward to adding you to my blog roll. Thanks!
    Lauren M.

  4. Whitney, I just came across your blog through an interview I read on with sarah tucker, who mentioned your planners, and I absolutely love your style and message. This post so resonated and relieved me. I am in the chaos of starting my own onlinemagazine and blog and of course branding and wanting it to look just right is a big thing right now. Love the idea of peeling back the layers and exposing the beauty beneath. For me that means the mountain of expectations I have built up of how this needs and should be instead of what would be a true reflection of me at this point in my life. Thank you so much.

    Will certainly come back an read my way through your posts. And I just love your calendars. Did I read correctly, that you also have a blank one, that is not bound to the actual calendar year? If yes, where can I order and do you ship to Switzerland? (Sure hope so:)

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