Think About Business Differently

Tell me if this sounds familiar:

You have a BRILLIANT idea for a product or book or course. For the next 6 months, you tell a few friends about the idea, spend months Googling to see if anyone else has done something like it, and finally go into hiding where you build your new product, write your new book, launch your new website, or create your new brand.

6 months laters you emerge from the cave, new product in hand. Proud. Loud. And ready to share it on Facebook!

Then. (Then…)

[Insert dramatic doomsday music here.]

That’s when you realize no one wants your new, shiny thing. No one really gets it. You sell 2 copies, one to your mom and the other to your great aunt Shelby. You become dejected and cynical. And you end up saying to yourself, “All these stories on Shark Tank are just staged!”

This is called the cycle of guaranteed failure.

1. Have a great idea.
2. Build your idea.
3. Emerge 6 months later.
4. Realize no one actually wants it.

Isn’t it time to start thinking about business in a different way?

My friend Bryan has created a completely new framework for successful business, and this is what it looks like:

1. Build an email list around a specific niche.
2. Ask the folks on your list what product they want (or even better, what they need).
3. Build that product and sell it to them.

This week Bryan is teaching a free course called Audience from Scratch: Free video class to rapidly growing your audience and email list in 7 days that will help you transition from the old way of doing business (you know, the one that’s making you pull your hair out because it’s not working) and the new way — his three-step framework.

Bryan has seen massive growth in his own company since he implemented this approach. In fact, during his first launch in 2012 he invested $1500 for a return of $500 (a loss of $1000… some quick math for you, there) and then in 2015 he launched and made $200,000 in two days!

The difference was this: an email list.

Whether you think, “Email list? What’s an email list?” or you have been working to build your email list for a while now and need an extra boost, this class is going to be full of great, practical action steps you can take RIGHT NOW to give your business the turbo-charge it needs and keep you on track.

When you register, you get started with the first video right away. I really do hope you’ll join us. This could be the best investment you make into your business this year.

If you feel like this might be a good fit for you, register here.