The next time you’re in the Miami area, swing by Chapter Two. The Women’s Alliance has created the organization to be a nonprofit, sustainable community element by collecting ready-to-wear, high-end, second hand clothing for the Chapter Two resale shop. Their cause? They use the funds generated from sales to help provide skills training and professional clothing to low-income women seeking employment. They’ve taken the consignment store concept to a new level, by providing the customer a unique brand experience, complete with chic signage, collateral, store layout and merchandising techniques.
Chapter Two called in design firm mono to create an identity system that aligned with the nonprofit’s tagline: “Everything deserves a second chance”. Enforcing the concept of sustainability, mono used vintage wallpaper scraps for their business cards. My favorite elements? A variety of inspirational patterns, great typography with use of a classic small caps face, and the vintage-inspired black boxes hanging off the page.
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