Today’s Sneak Peek: The Classic Collection

The definition of classic varies, depending on whom you ask and what is being discussed. Generally speaking, the terms time-tested, enduring, fundamental and traditional all apply. For our Classic Collection, we chose patterns that we believe will endure and outlast momentary trends as well as speak to a wide variety of people. Some of these patterns are brand new, debuting in this release (if you’ve been following this week, you’ve already seen versions of them), while others are adaptations of our bestselling patterns. We preprinted each note card in the Classic Collection with an initial, providing a touch of personalization without the cost of customized stationery. There are twenty four note cards in the Classic Collection. With all letters, except Q and X, almost everyone’s initial is included. For our retailers, we also offer a twenty-four spot spinner to hold all the letters (the standard spinner is still available).

We also took our Classic Collection one step, or rather four steps, further. We expanded our inventory selection to include several new products, and they are:

We now offer: mini note pads (four inches by four inches, gummed and with an initial preprinted in the lower right corner), coasters (slightly smaller than the note pads, but with rounded corners and the initial centered), match boxes with colored-tip matches, and a candle with our signature scent (a crisp, clean scent with citrus notes, herb references and a hint of florals). The note pads, coasters and match boxes are all available in complementing pattern/initial combinations, allowing your home or office to be completely coordinated. The continuity of patterns with initials makes it simple to pull together a personalized gift set–for example, note card, match box and candle–for almost anyone and every occasion.