In Marketing, Less is More
Y’all know I’m a learner.
I love digging into new ways to improve my business and develop personally. I’ve taken a lot of online courses over the years. (They should see me coming by now!) I’ve gone to countless workshops and conferences. (May have coined the hashtag #workshopjunkie — feel free to jump on the bandwagon!) I’ve read dozens — no, hundreds — of books. (My sweet husband David would like me to start getting rid of a few of them!)
And here is what I can state with absolute fact:
Every single one of these events and books and teachings has contributed to where I am today and how my business has developed into what it is in this moment.
But I want to let you in on — and I swear I’m not exaggerating — the biggest life-and-business-changing event I have ever experienced.
Nothing has made an impact on my personal and professional life quite like StoryBrand has.
Of all my learning channels, StoryBrand has undoubtedly made the biggest difference.
How I got to StoryBrand in the first place has its own funny tale. (Because… Of course.)
I found out about it late one night via Google, decided to register and go to the next live event, and realized the day before I left that the “guy” who put the workshop on was none other than New York Times’ best-selling author Donald Miller. Thinking I should probably read one of the dude’s books if I was going to sit in a room and learn from him for two days, I called every Half Price Books in Oklahoma City until I found one that had one of Miller’s titles.
Later that day, I started A Million Miles in a Thousand Years, and I didn’t put it down until I was done. By the time I arrived at the conference the next day, I knew I was in for a treat. Miller is an excellent teacher with a solid understanding of branding and marketing, and hearing him weave the concepts of story throughout his teachings makes it even more fascinating.
One of the things I’ve learned from him is that I tend to say too much.
Don has this little exercise he recommends his students do. He says to get together with an acquaintance (someone who doesn’t know too much about your business) and show them your website for 5 seconds. Then, he says, close the website and ask them 3 questions:
- What do we do?
- How can our organization make your life better?
- What do you need to do to place an order?
If that person can’t answer those 3 questions, your website is likely communicating a bunch of distracting noise.
{GULP. Guilty as charged. Which is why I’m currently in the process of reworking my website and editing all the content there.}
Don’s course on clarifying your message clear is amazing. Seriously.
Just watch this clip from it, in which he talks about how the brain works and how easily bad communicators overload people with too much information.
I’m so excited that Don’s now made this course available online, because I think every single one of you can benefit from his expertise and knowledge in the same ways I have.
So:
If you want to be heard in a noisy market…
If you want your website to actually work for you…
If you want your elevator pitch to be effective…
If you want a real marketing education without paying for an Ivy League school…
If you want to become a marketing ninja…
Check it out and enroll today. I can’t wait to hear what you think!
