Is Your Brand Broken?

Why isn’t this working? Have you ever asked yourself that? Maybe you’re trying to get a new venture off the ground–and it just doesn’t seem to be able to take off. Maybe you’re in an existing business, and all of a sudden, sales seem to fall off. Frustrated, you stand there, looking at everything: numbers,…

Why The Traditional Wholesale Retail Stationery Model Is Not Sustainable

The way we’ve been doing stationery for the last few years is unsustainable, friends, and I’m here to explain why. Let’s say that as a retailer, you’ve overcome the hurdle of the Internet. Your customer has done her research online, but despite the ease of ordering and the lower prices, she’s opted to take the…

Stationery Academy 2012 Recap and Announcing 2013!

Stationery Academy 2012 Recap and Announcing 2013!

In late July, Natalie Chang and I hosted the second annual Stationery Academy: A Business and Branding Workshop for Paper-Preneurs. It could be more aptly titled to be a workshop for any creative entrepreneur that has even an inkling of an interest in design, personalization, or printing. The best summary of the workshop is that…

FIFTY44 Grand Opening!

FIFTY44 Grand Opening!

Once upon a time, I started selling invitations out of the backroom of my parent’s house. When that got a little cramped, I got a little studio space with some zebra print carpet and a fancy chandelier. The studio space was shared with another creative, and was the perfect little place to grow my business….