I started my business in 2011. And if my passion—helping entrepreneurs design and take back control of their lives—were currency, I would’ve been turning a profit within days. That’s not the way most businesses work, unfortunately. Passion is great (important, even) but it can … [Read more...] about Passion Is Not the (Only) Secret to Success
Archives on thoughts on the challenges and joys of business and entrepreneurship.
You will never be very good (or, at least, as good as you could be) at being someone else. I don’t mean to discourage you. Quite the opposite, actually. I want to encourage you to do the much easier work of being yourself—and showing up as yourself, in every facet of your life, … [Read more...] about Authenticity at Work
If there’s one thing I’ve learned in my many years as a serial entrepreneur, it’s that no matter who you are or what you sell, your target market doesn’t want to be marketed to. (Even if they really need what you have to sell!) Your audience and your customers are a smart … [Read more...] about How to Use Your Story to Help You Sell Your Stuff
Y’all know I’m a learner. I love digging into new ways to improve my business and develop personally. I’ve taken a lot of online courses over the years. (They should see me coming by now!) I’ve gone to countless workshops and conferences. (May have coined the hashtag … [Read more...] about In Marketing, Less is More
I have a beef with the whole “follow your passions” thing. I’ve blogged about it before, and if you’ve ever asked me about it in person, over coffee or cocktails, you’ve probably found my soapbox. It’s not that I think passions are bad. I believe they have a purpose, in … [Read more...] about A New Perspective on Following Your Heart