I’ve been blessed to be gifted with some major clarity on my brand lately. Wait, we talk about “brands” a lot. Maybe I should clarify: I don’t mean brand, I mean my life’s work. I’ve spent a lot of time observing and researching, and educating myself on, the concepts of internet marketing this past year. I’ve wondered if I should be like these people that promise you can make more money and live a better life if you subscribe to my systems, processes, and newsletter.
I have absolutely, whole-heartedly decided that I do NOT.
I don’t want to ask creepy weird questions about, “Have you ever felt like you’re working too hard? Have you ever wondered if there is another way? Have you ever wondered how my business went from four figures to six figures in two months?”
The weird creepy questions imply that I have answers. That I have a solution. That the formula I’ve discovered must be the secret key.
Oh my gosh, ya’ll. I think I’m throwing up a little bit just typing that.
I have no answers. I have no solutions. I have no secret formula.
I only have a heart and a voice.
I have a heart that doesn’t mind listening. I have experience that can help me see just a little bit around the bend in other people’s stories. I have a voice, that for some reason, has a small audience of people that listen.
That’s what my brand is about: listening. And speaking life. Not in a miraculous way, but in a quiet, steady, way. Not in a phony way, but in a sincere, genuine, authentic, way.
If there is any secret formula in this, it is this: I can only travel with you, and I can only go as far as you want to go. I can’t make the journey for you, and I can’t push you past the roadblocks when they pop up. I can gently prod, and hold your hand, and sincerely encourage, but I can’t make you take the leap. The leap is the hard work. I, unfortunately, can’t do the hard work for you.
I’m going to launch pre-orders for a new product this afternoon. After I take kids to school, and clean up the messes from the weekend, and email clients, and have a workout. So, more realistically, it might be late this evening.
It started as a gift I was working on for the Authenticate14 attendees, but it’s ended up being much more than that. I hope it is a tool that you could use to see around the bend in your journey, a resource that gives you a quiet bit of encouragement when you need it. It’s a doozy, and I can tell you that it’s going to require a lot of hard work, and if there is any promise I can make it’s this:
YOU’RE WORTH IT.